An immersive path signed by the We Care team for the 150th anniversary of Shiseido that leads to the discovery of the brand’s values, through a communication strategy where the value of innovation has its roots in tradition, in the spiritual dimension of respect for nature.

An integrated form of immersion, a concept signed by We Care, between physical and digital to generate an emotional involvement of the public. Technology influences the design of spaces starting from its creative genesis. A special thanks to all the partners who supported the realization as a team, Takahide Sano, Leading Technologies, Modo Eventi, Cineangezia Giara, Gloveris, Demetra and all the staff of the location “Sinatra Galerie De Beautè in Piazza San Carlo in Turin and to the whole management and staff of Shiseido.